A Comparison Between Web Directories And Search Engines

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Submitted by: Macon Gravlee

Web directories and the search engines are mostly used interchangeably that many people tend to get confused. Generally, web directories are lists of numerous web pages listed according to their categories. All websites listed contain reviews about what is contained in the websites, and the name and link of the website. One is able to locate a category and then easily navigate to the sites listed in each given category.

Web directories are manual meaning that they are run and reviewed by humans and not computers as is the case with the search engines. Before a website is listed in web directories, a human being has to review the entire website and not specific keywords and upon approval list it in the directory whereby a website can only be listed in one category only.

Search engines on the other hand use key phrases and words to help internet users locate websites. A search is conducted on the name, titles, contents, and at times in the inside pages depending on the search engine used. Once the search is complete, all results are listed providing the internet user with numerous website links as closely related to the search query as possible.

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The most confusing part about web directories and the search engines is that many a times, they are both found within the same website. In other words, Yahoo and Google, despite being search engines, have web directories where searches can also be conducted. There is the provision of searching for something in the directories to locate a specific topic. Yahoo started off in the beginning as a web directory before it further included search engine services.

In order for your website to be listed in directories, it has to undergo certain procedures. First and foremost, you will need to submit the name of the site and any other data so that it can be reviewed, and categorized in the directory. You can do a free submission or paid submission, it all depends with your financial capabilities. As for the search engines, you wouldn t need to submit your website, the automated crawlers index all websites for free, although indexing may take quite a long while.

You therefore have to link your website to others so that you can be located by the search engines, and this is where web directories come in. The surest way to get links to your site so that you can get better rankings with the search engines is to submit to the directories. For better traffic, some web masters even pay directories for some better traffic. Note that the search engines, through search engine optimization and other techniques, provide traffic to websites so that they can get front page listings. However, this may take a long while hence for better page a rank, directory submissions is of greatest importance.

Both web directories and search engines give links of useful websites to internet surfers. With some knowledge on what web directories are and what search engines are, and their major differences and their mechanisms of work, you can be in a better position to conduct a query.

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Posted on February 27th 2018 in Marketing

Should You Own A Home Health Care Franchise? Some Advice From A Home Health Care Franchises Expert

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By Matthew Franchise Anderson

If the idea of becoming a franchise owner in the burgeoning Home Health Care (HHC) industry is beckoning to you, there are some major questions you will want to consider. First, take an honest look at your own attributes. Secondly, assess whether franchising is the best option for you. And lastly, if it is, take time determining what franchise you will choose.

To begin with, measure your own temperament and personality against the business philosophy of particular franchise you are considering, and the HHC industry overall.

‘This is a life-changing decision, and for some, it’s not the right fit,’ says Eric Little, Senior Vice President of Franchise Development for Right At Home Healthcare Providers. ‘It has to be right on both ends of the equation.’ Scrupulous franchise managers screen carefully for the attributes they consider vital to a successful franchise owner. Mr. Little says Right At Home works hard to make sure the expectations of potential franchisees are in line with the reality of the challenges and rewards they will encounter, especially in the first few years. They also require prospective owners to interview a minimum of 3 Right At Home franchise owners, usually more, so they can talk to both new and seasoned business owners.

‘It’s important to figure out your tolerance for risk and how committed you are,’ he says. Since the first year will be all business building, you need to be comfortable with the up and down income stream during the startup period.

Although owning your own franchise can be financially rewarding, most Right At Home franchise owners don’t come to it primarily for the money. Many want more control and flexibility in their work lives, but in addition, ‘we naturally attract those who care about others,’ says Mr. Little, and often those people have personal experience as caregivers. Little says that the average Right At Home franchise owner is between 40 and 50 years old, has peaked in an earlier career and/or is not fulfilled there, and is entering the next phase of life with a desire to give something back to his/her community.

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After a long search, and after investigating ten to fifteen other Home Health Care franchises in New Jersey, Brian Maroney chose Right At Home. He fits the profile above – in fact, he had owned another franchise previously, unrelated to health care, and says he ‘Swore I’d never do franchises again.’ But as the father of a young family, he says, ‘I wanted to make a difference, not just make money,’ and so he began looking into home health care. After attending Right At Home’s Discovery Days with his wife, Mr. Maroney says they knew they had found the right partnership. ‘They had a really solid plan. Everything they told me has come true, and right from the beginning, they’ve been there.’

Why choose to own a franchise instead of working for a corporation, or starting your own HHC business from scratch? Owning a HHC franchise may be right for you if:

You want to work for yourself, are motivated and community-minded.

You are relationship-oriented. ‘If you’d rather relate to someone over the phone or through your computer, this business is not for you,’ says Eric Little. Brian Maroney, now in his fifth month as a Right At Home franchise owner, describes his average day as ‘getting out and building relationships.’

You can be comfortable following a proven program. Following a franchise’s time-tested business plan can keep you from re-inventing the wheel or making costly mistakes. But when you run a franchise, your decisions affect other branches as well as your own. You need a balance between an entrepreneurial spirit and the willingness to follow guidance to the letter. So, if you want to minimize risk and go where you can see that others have been successful, franchising may be for you. But if having to do things the same way as every other franchise makes you feel like you’re in a cage, then going your own route might be a better choice.

But even for those with experience in the business, navigating the ever-changing tides of regulation can be daunting. Eric Little says the future trend in Home Healthcare is toward greater and greater regulation at both state and Federal levels. Right At Home has a department devoted to staying abreast of compliance issues and communicating with national and local regulators. Without that kind of knowledge behind him, ‘I would have been a fish out of water,’ says Mr. Maroney.

What sets a good franchise apart from its competitors?

Proven track record – A company like Right At Home, founded in 1995 by Allen Hager, fine-tuned its business and didn’t start its franchises till 2000. It now manages 155 offices in 41 states.

Look at what kind of training they offer. A two-week intensive training period is the minimum at any Right At Home franchise, plus there are on-going learning opportunities.

Do they have a training staff and ongoing support? Solid companies like Right At Home offer multi-tiered support structures ranging from financial to operational planning teams, regional meetings once a year, and an annual conference.

How much access do you have to the corporate office? According to Mr. Maroney, communication with Right At Home headquarters is transparent and accessible: ‘I could get anyone from an assistant to the founder himself, and they call right back.’

Brian Maroney says the future in Home Health Care franchising is bright for those who have a true vocation. ‘It’s a real need that will get bigger – so many people need the help that it’s almost as though home health care businesses are not even competing, they’re just all in it together, trying to meet the need.’

About the Author: Matthew Anderson is a franchise article author and advertising manager for

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Posted on February 25th 2018 in Marketing