Submitted by: Laurel Lindsay

Years ago, it was easier to sell your used heavy trucks and the services you provide with them, but the market has changed a bit. With the construction boom and then fall, many contractors are out of work and either putting their trucks up for sale or getting creative with their advertising. It s not enough to just put out an ad anymore. Now, you need a hook. It helps when your used heavy trucks are in impeccable condition, of an amazing value, or stand out in some way. By making some semi-minor adjustments, you can easily make your used heavy trucks more appealing to prospective buyers and act as effortless daily advertising to prospective clients. These changes may or may not improve the resale value, but they are sure to make your truck stand out from the others.

Fuel Up With Some Flash

Everyone has to fill up, but there are a couple of ways you can make the most of that reality. First, check out some stand-out fuel doors! A bit of chrome here, a few rivets there and suddenly you re rollin in style. Not only does it say to passers-by that you have personality, it also denotes a pride in your work. Those are two things people are always looking for, and will make your used heavy trucks more attractive to both potential clients and buyers. While you re on the subject of gas, consider upping your fuel s octane level with a high-performance gasoline additive to trick the inside of your used heavy truck for better fuel efficiency.


Party-crash The Ca

If you want to make your used heavy trucks more appealing, make the cab a place the driver wants to be and the clients want to see. Pick a stand-out upholstery or put in an easy-cleaning faux leather that will impress people who see you get in and out of the truck. Mount some chrome windshield wipers or frames around the windows to match your new fuel door. Not only is your truck likely to sell for more money if it s in pristine condition, but it s also more likely to advertise well for your business if it s a good lookin road beast. A few embellishments could really set your used heavy truck apart from the rest of the pack.

Crush It With a Custom Paint Jo

Okay, so you could get away with a standard paint job, but people love things that look cool. Consider some racing stripes up the front, a colourful eye-catching logo that swoops along the side doors and over the wheel well, or a modern flashy colour for the cab. Make it shine. Just remember, making it a concept cab advertising a Metallica album isn t the goal. The aim is for aesthetic appeal that will have people talking, but not making you the punchline of their what-were-they-thinking jokes.

Trim Your Tires

They probably don t make spinning rims for used heavy trucks, but if you can find some, more power to you! For a more practical upgrade, pick up some custom mud flaps. Have you ever considered how much time people spend looking at the back of your truck in traffic? This is a perfect opportunity to make an easy introduction and a memorable first impression. Did you know you can get whatever you want printed on mud flaps now? Logos, messages, your company motto, funny jokes, warnings about keeping back far enough. They can all be split between the back two flaps. Work hard/Play hard or We love/hard work . How about something bragging on your home city? The road is your oyster with choices like these! Skip the naked ladies and go for something that ll make more than a quarter of the population smile. And remember, if you re taking advantage of this space, make sure your phone number and company name is clearly visible on the back door of the vehicle as well so people can write it down after you ve impressed them. This is a fairly cheap advertising option and can return a lot of business leads.

The most important thing to do when you re tricking up your used heavy trucks is to think about what you would find appealing if you were in the market, or what would stand out to you if you were looking to hire a crew for a contract. Then, go ahead and make your truck fit that palatable mold. You ll probably find that more business comes your way if you put a good-natured spit shine on your equipment, and if you re looking for an out, it s always easier to sell used heavy trucks that look shiny and cared for.

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