Ukraine opposition candidate Yushchenko is suffering from a Dioxin intoxication, doctors say

">
Ukraine opposition candidate Yushchenko is suffering from a Dioxin intoxication, doctors say
No Comments »

Saturday, December 11, 2004

VIENNA –Doctors from the Rudolfinerhaus clinic in Vienna say “there is no doubt” Ukrainian opposition leader Victor Yushchenko was poisoned with Dioxin.

Yushchenko’s body had about 1,000 times more than the normal concentration of the toxin. It is unknown if there were any other poisons in his system.

Although it has not yet been proven that the poisoning was deliberate, doctors suspect it was. “We suspect a cause triggered by a third party,” said Michael Zimpfer, head doctor at the Rudolfinerhaus clinic. He suggested the poison may have been administered orally, through food or drink.

Today’s announcements are a follow-up of an earlier press conference, where Dr. Korpan that there were three hypotheses under consideration, one of them involving dioxin. He did not reveal what the other two hypotheses were. Dr. Michael Zimpfer, director of the Rudolfinerhaus clinic emphasized that time there was no proof yet to specify the substance causing the illness.

Yushchenko left Kiev on Friday (2004-10-12) for further examination in Vienna. When Yushchenko fell ill on October 6th, Ukrainian doctors had initially diagnosed food poisoning, leading to speculation that he had been poisoned deliberately. The illness has disfigured Yushchenko’s body and face which doctors say could take up to two years to heal.

He fell seriously ill on the September 6th, during his presidential campaign. Yushchenko was taken to the Rudolfinerhaus clinic of Vienna, where he stayed for four days under Dr. Korpan’s care. He was diagnosed with “acute pancreatitis, accompanied by interstitial edematous changes.” These symptoms were said to be due to “a serious viral infection and chemical substances which are not normally found in food products” as his campaign officials put it. In laymans terms, he developed an infection in the pancreas and got a bad skin condition that disfigured his face with cysts and lesions. The skin condition has similarities with the chloracne associated with dioxin posioning according to a British toxicologist John Henry.

Earlier, doctor Nikolai Korpan of Rudolfinerhaus clinic confirmed today that the illness of Ukrainian presidential candidate Viktor Yushchenko was caused by an attempt to kill him.

  • Ukraine political crisis – Wikinews’ special coverage portal

Posted on July 12th 2019 in Uncategorized

Journalists deported from Fiji

">
Journalists deported from Fiji
No Comments »

Monday, April 13, 2009

Fiji’s military regime has deported two foreign journalists.

3 News political reporter Sia Aston and her camera operator were detained by police and taken to Government House this afternoon where she was expected to be told to leave the country. All her footage of events in Fiji has been confiscated.

ABC journalist Sean Dorney, the only other foreign journalist in the country, has reportedly also been ordered to leave.

This is not the first time Fiji’s military regime has deported journalists. In December 2008 ONE News Pacific Correspondent Barbara Dreaver was deported. In June 2007, Fairfax New Zealand correspondent Michael Field was deported from Fiji after criticising the regime.

Fiji’s military regime has imposed strict media censorship in the wake of the abrogation of the constitution on Friday. Police officers have been stationed in newsrooms, and stories deemed “inciteful” or “negative” about the regime are censored. Fiji Television refused to air its news broadcast on Sunday night in protest at the censorship.

President Josefa Iloilo abrogated the country’s constitution and declared himself head of state in response to a court ruling that the military regime was unlawful. He subsequently reappointed military strongman Voreqe Bainimarama as Prime Minister, and reinstated the interim Cabinet.

Fiji’s government was overthrown by a military coup in 2006.

Posted on July 12th 2019 in Uncategorized

Fujitsu launches cloud website for dog pedometer service

">
Fujitsu launches cloud website for dog pedometer service
No Comments »

Tuesday, November 27, 2012

Japanese multinational company Fujitsu launched a website for a dog pedometer which allows customers to monitor their dog’s health online. The device measures data while attached to the dog’s collar. Customers are also able to add more data to the website manually, then it displays the complete set of data graphically. Fujitsu launched the website today (Tuesday) and plans to start the sales in Japan tomorrow (Wednesday).

The pedometer is called “Wandant”, from Japanese “Wan” equivalent to “woof”, and the “dant” of “pendant”. The latter refers to the pedometer, because it is attached to a dog collar. The users can transfer data to an Android phone using a touch-card to make it available online.

Fujitsu said Wandant would be the first cloud-based dog health-care service.

The data include walking, temperature, and shaking motion statistics. The users can manually enter additional data such as food quantities, weight, custom notes, and photos.

Fujitsu said, “The data are presented graphically on a custom website that makes trends in the dog’s activities easy to understand at a glance. This helps owners get a stronger sense of their dog’s health, while enabling communication with the dog.”

Posted on July 5th 2019 in Uncategorized

What Does A Sedation Dentist Do?

No Comments »

Submitted by: Kelly Travis

There are many specializations in the professional field of dentistry. All dentists receive basic dentistry education and training before they can be licensed to practice. People who enter dentistry school typically have a bachelor s degree. Once an individual has completed their dentistry education they are a qualified general practitioner in dentistry. Some dentists choose to further their education in the field and specialize in a particular area of dentistry. Some of these specializations include orthodontics, pediatric, prosthodontics, oral pathologists and many other specialties. All of these areas focus on one of the many specialized fields of dentistry.

Once a dentist has completed his or her sedation dentistry training and education, he/she has to be board certified before they can practice as a sedation dentist.

A sedation dentist works in the dental industry. His role is to use pharmaceutical agents in order to sedate and calm a patient before and during a dental procedure as required. The job of the sedation dentist is not necessarily to reduce the pain during a dental procedure. They are actually assisting people who have phobias regarding visits to the dentist or people who are so terrified of a procedure that they want to be totally out of it when it happens. So the purpose of the sedation dentist is really to ensure that the procedure is as comfortable for the patient as possible.

The pharmacological agents that are used are usually types of sedatives. These sedatives work by suppressing the nervous system. There are different ways in which the nervous system can be suppressed using different drugs and medication.

There are different levels of sedation including minimal to deep sedation. Minimal sedation is whereby the patient s anxiety is merely reduced but they can still react to physical and verbal stimulation. In deep sedation, the patient will lose consciousness and will not react to any stimulation.

YouTube Preview Image

The sedation dentist administers the drugs in two ways:

The medication is administered orally and passes through the digestive system. It can also be administered rectally.

The parenteral method is whereby the drugs are administered intravenously, intramuscular, submucosal administration and inhalation.

The most well known kind of sedation in dentistry is the laughing gas. This is inhaled by the patient. It does not make them pass out, but it does relieve the pain and puts them in a happy mood so that the procedure is not too traumatic for them.

Sedation dentistry has grown in popularity because in some cases it is the only way a patient will submit to the dental care and treatments that they need. But, it is also an important form of dentistry because it makes dental care easier in several ways.

The patient is able to relax and so they are more comfortable during their procedure

To prevent the patient from moving during procedures to prevent the dentist from making mistakes

During the invasive treatments the patient will have very little or no memory of the procedure whatsoever.

It saves time as fewer sessions are required.

Sedation dentists are very important because they enable dental procedures to be more comfortable and relaxing for the patient as well as the other specialized dentist who is performing the procedure on the patient.

They are able to sedate patients who have strong gag reflexes, who are afraid of having needles in their mouth, or have had terrible previous dental care experiences. Sedation is also the best option for people who cannot be under anesthesia or do not enjoy it. Sedation dentists are also very important for the purpose of administering sedation medications to patients who are undergoing complex oral surgeries such as dental implants or patients who are receiving a long dental procedure.

About the Author:

Sedation Dentist

Since most of dental procedures are much more expensive and not covered by insurance, you need to make sure you find a Dentist who is reliable and gets the job done properly, giving you good results.Click here for

Sedation Dentistry

Source:

isnare.com

Permanent Link:

isnare.com/?aid=1342029&ca=Wellness%2C+Fitness+and+Diet

Posted on July 5th 2019 in Dental Services

Last British volume car manufacturer closes down

">
Last British volume car manufacturer closes down
No Comments »

Friday, April 15, 2005

The last British-owned volume car manufacturer, MG Rover, has closed down, with the loss of 5,000 jobs.

International accounting firm PriceWaterhouseCooper was brought in last week to put the company into administration. Today PwC announced that MG Rover’s only hope, the Chinese car company SAIC, had no interest in buying the ailing firm. With no further source of revenue, PwC has closed the company’s factory in Longbridge, Birmingham and has laid off 5,000 workers.

Some 1,000 workers will continue for a while to complete the remaining cars left on the production line.

The BBC reported PwC joint administrator Tony Lomas as saying “We’ll explore what we would describe as the break-up of the business, we will carry on with the interested parties who want to talk about pieces of the business.”. PwC said around 70 offers for various parts of the company had been made but no serious offers of money made.

Recent efforts to save the company had been centered on convincing SAIC (Shanghai Automotive Industry Corp.) to buy the company as a going concern, but the Chinese company stated it would only buy the company if it’s financial position could be guaranteed to be secure for at least two years. The British government could not make such a commitment due to European Union trade and competition rules.

The SAIC company did buy the designs for the 75 and 25 models and for the K-Series engines for £67m.

The Rover car company has a long but troubled history. It was formed in 1968 after a series of mergers of existing car manufacturers, and was nationalized in 1975 after it ran into financial difficulties. In 1979 a long-running deal to collaborate on developing new vehicles was established with the Japanese company Honda. In 1988 the company was privatized and was bought by British Aerospace. In 1994 British Aerospace sold the business to BMW, who then sold the Land Rover brand to Ford and finally sold the company in 2000 for just £10, retaining the well-known Mini brand for themselves. The MG Rover company was run by a private group until its collapse.

MG Rover has not launched a new model since the 75 was introduced in 1998 during the period of ownership by BMW. Their next newest model was the 25, originally launched as the 200 series some ten years ago. Rover also produced the 45, which dates from 1990, and the ZF sports car first launched in 1995. Sales of Rover cars accounted for just 3% of the UK car market in 2004.

Tony Blair announced a £150 million support package for the recently unemployed workers of the MG Rover plants, though it has been claimed that his generous offer may be more as a result of the nearby marginal seats in the upcoming elections than compassion on his part.

Posted on July 5th 2019 in Uncategorized

Egyptian treasures found in ancient tomb

">
Egyptian treasures found in ancient tomb
No Comments »

Friday, March 13, 2009

A team of archaeologists excavating an Ancient Egyptian tomb have discovered golden jewelry in a recently-discovered lower chamber at the Valley of the Kings burial site in Luxor, Egypt.

Two golden rings and five golden earrings were found in the tomb of Djehuty, an 18th-dynasty official of Queen Hatshepsut, and were probably the property of Djehuty or his family.

The discovery was announced by Farouk Hosni, Egypt’s current Minister of Culture.

Djehuty was overseer of the treasury and overseer of works for the Queen. Hatshepsut reigned approximately 1479–1458 BCE. Djehuty was responsible for managing the huge amounts of precious goods brought in from Egypt’s military expedition to Punt in the Horn of Africa and the vast building projects of Hatshepsut which have made the female pharaoh one of the most-remembered of any from ancient Egypt.

Djehuty died after Hatshepsut did, sometime during the reign of Thutmosis III. Both Hatshepsut’s and Thutmosis’s names are recorded on the tomb. In a fashion typical of ancient Egyptian rivalries, Hatshepsut’s name was partly obscured on the monument over the tomb sometime after the queen’s death.

The team, led by José Manuel Galán of the National Research Center (Consejo Superior de Investigaciones Científicas, CSIC), in Madrid, Spain, had been excavating the tomb, designated TT11 and located in the necropolis of Dra’ Abu el-Naga’, since 2002. While much of Djehuty’s funerary equipment was lost to fire in antiquity, the lower chamber of his tomb was concealed at the end of a three-meter shaft and discovered at the end of 2008.

A superficial description of the tomb itself was recorded almost two hundred years ago by 19th-century French Egyptologist Jean-François Champollion, rubble blocking the entrance hindered excavation until the 21st century. In that time, emphasis in Egyptology has changed from the cataloging of treasures to the investigation of ancient culture, life and religion.

Since excavation began, Djehuty’s tomb has yielded a number of surprises. It was discovered that the tomb was re-used repeatedly up to and during the Greco-Roman period. There is an unusual face-on depiction of pharaoh Thutmosis III hunting ducks, and the mummy of a young, bejewelled, as-yet unidentified woman.

In 2007, 44 preserved bunches of flowers thought to be from Djehuty’s funeral were found in the site. In their 8th season of excavation, which ended on February 22, 2009, the team also found considerable evidence that below Djehuty’s tomb is a network of burial sites from the 11th dynasty, four thousand years old.

The lower chamber also displays passages from the Egyptian funerary text the Book of the Dead on its walls and a colorful mural of the goddess Nut, an embodiment of the heavens, on the ceiling. The names of Djehuty and his parents were also intact in the second chamber; the names were defaced in the previously-known first chamber of the tomb, which had also been looted.

According to a press release from Dr. Zahi Hawass, Secretary General of Egypt’s Supreme Council of Antiquities, Djehuty’s tomb is only the fifth known decorated burial chamber of the 18th dynasty. An additional unusual feature of the tomb is that its upper chamber is decorated in relief, rather than simply paint. When the excavation is completed, Dr Galán’s team plans to open the site to the public as the carved stoneworks will not be destroyed by tourists’ activities as paint would.

The identification of Djehuty is a complicated one, as a number of officials of the 18th dynasty bore the name, including a general and several governors. The name itself is an alternate transliteration of the name of the Egyptian god usually written in English as Thoth.

Posted on June 25th 2019 in Uncategorized

New bridge lowered into position as East London line extension work progresses

">
New bridge lowered into position as East London line extension work progresses
No Comments »

Saturday, March 29, 2008

Work to extend the East London railway line reached a significant milestone today as a new bridge was lowered into position over a street in Shoreditch, London. The line, previously part of the London Undeground, is being extended to become part of the London Overground network.

The 350 tonne, 35 metre long tied arch bridge required the use of Britain’s largest mobile crane to get it into position.

Transport for London project manager Barrie Noble said, “I’ve been in this business a good many years and have led a fair few extraordinary projects, but lifting this bridge in really will be something to behold.”

“I can’t say how proud I am of the team behind it, both the TfL engineers and the contractors we are using.”

The bridge was manufactured in Chepstow, Wales and assembled on-site.

A section of Shoreditch High Street will remain closed over the weekend as the bridge is secured in place. The East London line closed in December 2007 and is due to reopen in stages from 2010.

Posted on June 22nd 2019 in Uncategorized

The Benefits Of Purchasing A Vehicle From Carmax Of Salt Lake City

No Comments »

byAlma Abell

If you need a new car, you’re likely looking to pay as little as possible. In some cases, you want to pay as little as possible because you like saving money. In other cases, your only option is to find an affordable vehicle because you don’t have a great deal of money to spend. In any situation you find yourself in, if you call the Salt Lake City, Utah area home, you can do what many other people do and turn to Carmax of Salt Lake City.

YouTube Preview Image

Carmax is a nationally known used car dealer. While there’s nothing terribly unique about selling used cars, the way that Carmax goes about it is a bit different than your average used car dealer. The first thing you’ll notice revolves around the cost of the car. Unlike other car dealers, Carmax has a no haggle policy. The price for their vehicle is final. For people who like to haggle, this may not be a huge selling point. But, for most people that literally dread the haggling that they have to do to get a vehicle for the price are looking for at a car dealership, this is a good thing. With Carmax, if you can’t afford a particular car, then you need to look for a vehicle that has a lower sticker price.

Another thing is that Carmax offers certain guarantees on their used cars. Firstly, all their cars are put through rigorous inspections. If the car doesn’t pass the inspection, the car is refurbished with the parts needed to get the vehicle to pass. In addition, if the vehicle has been in an accident, it won’t show up for sale on the Carmax lot. Also, on most vehicles you will be allowed to purchase extended warranties.

With Carmax and their no haggle pricing as well as their quality of inventory, you’d be hard pressed to find a better place to purchase a previously owned vehicle. Whether you need to save money or you simply like the idea of spending as little as possible on a quality vehicle, you may want to turn to Carmax of Salt Lake City. With a wide selection of previously owned vehicles and excellent customer service, there isn’t much more that you could ask for.

Posted on June 21st 2019 in Finance

City Planning Board postpones decision on Buffalo, N.Y. hotel proposal

">
City Planning Board postpones decision on Buffalo, N.Y. hotel proposal
No Comments »
Buffalo, N.Y. Hotel Proposal Controversy
Recent Developments
  • “120 year-old documents threaten development on site of Buffalo, N.Y. hotel proposal” — Wikinews, November 21, 2006
  • “Proposal for Buffalo, N.Y. hotel reportedly dead: parcels for sale “by owner”” — Wikinews, November 16, 2006
  • “Contract to buy properties on site of Buffalo, N.Y. hotel proposal extended” — Wikinews, October 2, 2006
  • “Court date “as needed” for lawsuit against Buffalo, N.Y. hotel proposal” — Wikinews, August 14, 2006
  • “Preliminary hearing for lawsuit against Buffalo, N.Y. hotel proposal rescheduled” — Wikinews, July 26, 2006
  • “Elmwood Village Hotel proposal in Buffalo, N.Y. withdrawn” — Wikinews, July 13, 2006
  • “Preliminary hearing against Buffalo, N.Y. hotel proposal delayed” — Wikinews, June 2, 2006
Original Story
  • “Hotel development proposal could displace Buffalo, NY business owners” — Wikinews, February 17, 2006

Thursday, March 2, 2006

Buffalo, New York —In an unanimous vote, the City of Buffalo‘s Planning Board voted to table the Elmwood Village hotel Proposal, postponing voting on legislation for up to 30 days.

The Board said its decision was due to the lack of public involvement, saying that there have not been enough meetings.

The Elmwood Village Hotel is a proposed project by Savarino Construction Services Corporation and was designed by Karl Frizlen of The Frizlen Group. The hotel would be placed on Elmwood and Forest Avenues in Buffalo, New York. In order for the hotel to be built, at least five buildings, that include both businesses and residents, must be demolished.

The Forever Elmwood Corp. is a Buffalo-based non-profit organization founded in 1994. Justin Azzarella, the Executive Director for the organization voiced support for the proposal, stating: “I am here today to lend Forever Elmwood’s support the hotel project. Particularly, Forever Elmwood is encouraged by the fact that this building follows the more stringent Elmwood Village Design Guidelines. We have been speaking with Savarino Construction, and they have promised us [Forever Elmwood] that they will engage the community further, including the surrounding Block Clubs and businesses. For that reason, while Forever Elmwood is in support of this project and the type of project that it is, we are asking also that the project be tabled so that the community can be further engaged. Specifically the surrounding Block clubs which include the Granger, Claremont, Asland and The Lincoln Parkway Block Clubs.”

“Because of the excellent work that Karl does and the game plan that they have, I think its an ideal use of this particular location. I think that this particular type of development needs to be encouraged and promoted as opposed to roadblocked,” said a man who owns five properties near the proposal site.

However, Evelyn Bencinich, a resident of Granger Place and whose house would be located directly behind the hotel said, “My property value will be depreciated or non-existent because no one is going to want to live behind a multi-story hotel. We are facing up to a year of noisy and dangerous demolition and construction. Children, pets and even drunk rebellers could wander on site and get hurt. Traffic tie-ups caused by large machinery and garbage bins is inevitable. Where will pedestrians walk? We could experience increased unsanitary flooding in our yards and basements due to the digging and cementing for the underground parking garage. Rats will be displaced into the immediate neighborhoods and be in great abundance. Once we get past the year of nightmare construction, what if you build it and they don’t come? We could ultimately have a seven million dollar rooming house on our corner.”

Patty Morris, co-owner of Don Apparel with Nancy Pollina at 1119 Elmwood also asked that the project be tabled saying, “this has only been public knowledge for less than two weeks and the public never saw the redesign. How can you vote on anything that no one has seen yet? The Board cut off Morris saying, “so specifically you don’t have any problem with it [the design] you just…” Morris then said, “Oh I am totally against this project, but thats besides the point isn’t it.”

The planning board is also concerned that the current design may still be too big.

At one point Board member Susan Curran Hoyt said, “we know you’ve cut down your number of rooms on this project, but we still see it doesn’t seem to fit the description of a ‘botique’ hotel,” and asked Eva Hassett, Vice President of Savarino Construction, “we wonder if you could reduce the rooms further.”

“One thing I didn’t talk about was the price levels of these rooms and that will be important to know. The room rate will be somewhere between US$120 and $160 a night, which is about the same price of the Hampton Inn down town and the smaller you make the hotel, the more expensive the rooms will get. We believe that we’ve made a good compromise in terms of the size of the hotel and perhaps botique means different things to different people,” said Hassett.

The board was also concerned that there is not enough parking asking, “are there alternative plans for valet parking off-site, in the event that you have a full hotel or a large event going on?”

“We are exploring several possibilities with respect to additional parking for valet and parking near-by,” replied Hassett. “We are also exploring the possibility of using the rear of 1105 Elmwood for additional parking, which would give us an additional ten or eleven spaces.”

The new design has a total of 55 parking spaces for 72 rooms, with 39 of them underground and the rest on ground level.

Hassett also said that a “parking study” will be done on the area.

Concerns that the second floor of the hotel will be too close to the property of 605 Forest were also brought up. The board asked how far the hotel would be from the property and Karl Frizlen replied saying it would “be approximately five feet from the property line,” but he also admitted that, “I do not know exactly how close the house next door” will be from the hotel, but did say “I think the house is about four or five feet away from the property line and we [the hotel] sit right on the property line.”

The board is concerned the setback from the property is not enough saying the space between the building and the hotel is “pretty narrow.”

The City’s Common Council also agreed to table the proposal also citing the need for more public engagement and the need for more organizations to respond including the Buffalo Preservation Board and the Office of Historic Preservation.

During that meeting, Hassett also said the proposal to try and get a variance to obtain the properties of 605 and 607 Forest were “now off the agenda.”

The Common Council is expected to meet and hold a public hearing about the project and the rezoning of the properties to be demolished (1119-1121 Elmwood) on Tuesday March 7, 2006 at 2:00 p.m. in Council Chambers at City Hall. At the moment the properties are not zoned for a hotel.

Posted on June 20th 2019 in Uncategorized

Hell Pizza condom advertisements: complaints upheld

">
Hell Pizza condom advertisements: complaints upheld
No Comments »

Wednesday, November 29, 2006

A record number of complaints, over 600, against the New Zealand restaurant chain Hell Pizza for its advertising campaign using condoms delivered via letterbox have been upheld by the Advertising Standards Authority (ASA). Family First “welcomes heavenly decision from ASA on Hells Pizza.”

Hell Pizza delivered sealed foil condoms in a cardboard box to households nationwide. On the outside of the box were the words: “Our pizza for meat lovers!” and the restaurant logo. The inside of the box included the condom and explicit instructions on how to use it. Hell Pizza delivered 70,000 condoms to households. An additional 100,000 were distributed to health and community groups who the chain said were “very supportive.”

Bob McCoskrie, director of Family First, said: “This is a victory for the protection of families from grubby advertising by companies like Hell’s Pizza, and is also a message to other companies who cross the line of what is decent and acceptable to our community. This is a pizza delivery company taking the moral high ground on sex education and telling parents how to give sex education to their kids, implying that all parents have failed at this, and kids as young as five should be exposed to this type of material.”

S. Nicholas filed a formal complaint and said in the complaint:” Any child can open the box take out these condoms and play with them. These are contraceptive devices, not playthings. The package also gave full instructions ‘how to use the condom’ in case some young person wanted to ‘experiment’! It shows lack of taste and is irresponsible.”

Other complainants said that it is inappropriate to promote food with a condom, the text “meat lovers” was offensive, that it undermined family values, and removed the right for families to teach sex education to their children. Condom use instructions that came with the advertising campaign were unnecessary and unacceptable and that there are health and safety issues if the condom broke during delivery.

The ASA said that three code of ethic rules were broken. They were basic principle 4, advertisements should follow a sense of social responsibility to both the consumers and society; rule 4, advertisements should not contain anything generally offensive and rule 5, advertisements should not contain anything that would cause serious widespread offence.

The agency Cinderella, acting on behalf of Hell Pizza, said that they “most certainly did approach this campaign with a due sense of social responsibility to consumers and society.”

Cinderella said: “From the very beginning, the company’s marketing activities were unconventional and memorable… HELL has built a successful brand by utilizing a limited marketing budget in ways that sought to grab attention and secure significant additional media coverage that would never have been able to be sustained using conventional, paid-for, advertising techniques.”

“LUST and sex are, in our experience, often found not far apart. One generally follows the other. And enjoying great food either before or after is also not such a stretch.”

Replying to the instructions that have to be printed, Cinderella said: “The terms are not really sexually arousing and the suggestion made by one hysterical complainant that they could then go and act out the instructions on the next door child is just not plausible and probably not even physically possible. It borders on insane to believe that this is a credible risk. …there has not been an explosion of sexual assault of children after being exposed to government health warnings.”

The ASA then considered all information given to them by both complainants and the advertiser.

The ASA agreed that the advertisements were in breach of basic principle 4 because: “Unsolicited, unaddressed delivery of a condom to letterboxes to promote a food brand did not meet [the basic principle 4] standard.” The standard “required all advertising to be prepared with a due sense of social responsibility to consumers and society.”

The ASA then reviewed whether or not the advertisement programme had breached rule 4 and rule 5. “The method of distribution was a key factor in considering whether or not the promotion had breached the Rules, taking into account the random context, medium, audience and product. The majority of the Board noted that it was difficult to target specific groups or ages using unaddressed letterbox distribution. In addition, it was concerned that such a method of distribution allowed any member of a household access to the advertising.” The majority of the ASA board did not find the instructions offensive but did agree that it would cause widespread offense. The advertisement programme is in breach of rule 4 and rule 5.

Some of the ASA board said: “…While the promotion had caused offence to some, this was offset by the possibility that the promotion had reached an audience that may not access the safe sex message via other media.”

The ASA decided to uphold the complaints, “complaints were unanimously upheld.”

“Our message to Hell’s Pizza is simple – stay out of the bedroom and get back into the kitchen,” Mr McCoskrie said.

Posted on June 20th 2019 in Uncategorized