The Tools Of Marketing Communications

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By Bruno

Often advertising is considered a synonym of marketing Communications because it is the most visible tool of the Communications mix. But, of course, a large variety of communication instruments exist, each with its own typical characteristics, strengths and weaknesses. The tools of the communications mix are described below.

Advertising is non-personal mass communication using mass media. The content of which is determined and paid for by a clearly identified sender. (the company)

Sales promotions are sales-stimulating campaigns, such as price cuts or couponing. This is one of the most appealing instruments to customers.

Sponsorship implies that the sponsor provides funds, goods or services. The sponsee will help the sponsor with communication objectives such as building brand awareness or reinforcing the corporate image. Sports, arts, media, and even television programs can be sponsored. Events are often linked to a sponsorship. A company can sponsor an event or organize its own events, for instance for its sales team, clients and everyone else related to the company.

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Public relations consist of all the communications a company instigates with its audience or stakeholders. Stakeholders are groups of individuals or organizations with whom the company wants to create goodwill. Press releases and conferences which are some of the major public relation tools, should generate publicity. Publicity is impersonal mass communication in mass media, but it is not paid for by a company and the content is written by journalists. This means that negative publicity is also possible.

Point-of-purchase communications are communications at the point of purchase or point of sales. It includes several communications tools such as displays and advertising within the shop. These purchases are generally referred to as last-minute purchases and are made without thinking.

Exhibitions and trade fairs are, particularly in business-to-business and industrial markets, of great importance for contacting prospects and users.

Direct marketing communications are a personal and direct way to communicate with customers and potential clients. Personalized brochures and leaflets (with feedback if possible!), telemarketing and direct mailings are possible ways of using direct marketing communications.

Personal selling is the oral and/or demonstration of one or more sales-persons aimed at selling the products or services of a company. It is a personal contact between a company representative and a prospect or client. It might be one of the best ways of selling a product, but it is the most expensive method as well.

The Internet offers new ways to communicate interactively with different stakeholders, together Marketing communications try to influence of persuade potential consumers by converying a message. This message transfer may be directed to certain known and individually addressed persons, in which case it is called personal communications. The message transfer may also take place to a number of receivers who cannot be identified. Using this mass media to reach a broad audience is called mass communications and is the exact opposite of personal communications. Personal communications are mainly direct and interactive marketing actions to sell a product. All other promotional tools are mass marketing communications.

About the Author: Bruno is a web entrepreneur and social media marketing consultant working for the Norwegian dog community website He also owns a lovely Pomeranian and a Mops dog.


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Posted on October 1st 2018 in Financial Services

Residency In Illinois Bankruptcy Sways Exemption Choice

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By Legal Helpers

Since federal law governs bankruptcy, it does not matter where someone lives, the procedures will all be the same. If a person live for example in Illinois bankruptcy proceedings will be the same as those living in California. An attorney is always recommended for those contemplating going through the process, as they can make sure the petitioner qualifies for the type of bankruptcy for which they file.

Even as the changes in the bankruptcy code affected filings across the nation, for those filing for bankruptcy relief in the Windy City the timed release from debt is sometimes a bitter pill. Seeing many Chapter 7 applications switched over to a Chapter 13 debt adjustment instead, there is some question as to whether filing for Chapter 13 Chicago debtors seek timed release or are simply doing the best they can with what is offered to them.

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The fresh start that used to be the hallmark of a bankruptcy filing is not open to such debtors, yet at the same time they do not stand to lose their homes and assets either. Even if they are behind in mortgage payments, they will still have the option of curing that deficit and thus holding on to the family home, offering stability to their families rather than the fire sale of the primary residence that will result in having to move into a potentially less desirable neighborhood and home.

The biggest selling point Chapter 13 Chicagoans realize is the fact that debts may be restructured to suit the needs of the payer, not the payee. In addition to the foregoing, remember that a Chapter 13 filing – although negative on the credit report – will not be as bad on paper as a Chapter 7 filing. Sure, you are stuck making payments, but all in all you can point to the good faith effort you have made at meeting your financial obligations. Additionally, the extra time that you buy by filing for this bankruptcy protection is often enough to ensure that your family is not forced to involuntarily relocate to a neighborhood or home that does not fit your needs.

There are two types of personal bankruptcy, Chapter 7 and Chapter 13 that offer debtors protection from unruly creditors or collectors. There may some key points about the person’s state of residence that is pertinent to filing bankruptcy, even though it is a federal court procedure. There are exemption limits to some personal possessions, meaning that the petitioner can protect certain assets from liquidation. Depending on length of residency in Illinois bankruptcy attorneys can help determine if they should use state exemptions or federal exemptions.

When contemplating bankruptcy an experienced attorney can help debtors sift through the paperwork quickly and easily and make sure that everything the petitioners puts into their petition is true and accurate. Today’s bankruptcy judges will hold attorneys responsible for false statements made by the petitioner they represent to make sure that the debtor and creditor are both treated fairly under the new laws.

Additionally, persons petitioning the courts for protection under federal bankruptcy laws will have to attend counseling sessions from firms approved by the court to help keep them financially healthy in the future. By preventing repeated bankruptcy not only are the credit companies made more healthy, but the debtor learns to be more responsible with their credit.

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Posted on June 9th 2018 in Financial Services

Cashing Out 401k In Between Jobs

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By Sean A. Kelly

Saving up for retirement may be one of many financially smart things young workers do especially if they have already started working from a young age. However, many young workers now are already cashing out 401k retirement funds especially when changing jobs. This may be because the IRS allows a cash-out when you quit your job. Of course, at the time of withdrawal you may be required to be separate from service to your employer and your termination date may have to be verified by your former employer when you are making your withdrawal request. Previously 401k withdrawals only have been allowed to employees older than 59 years but now younger employees can do so as well.

In general, cashing out 401 when you are changing jobs is not a good idea. This is why many experts suggest that you explore other options or ways to obtain money before resorting to dipping into your retirement fund. Many financial experts may advice against doing so. After all you may have the options of leaving your former 401k plan untouched, rolling it into your new employers 401k plan and also rolling your 401k to an Individual Retirement Account (IRA). However, if you do decide to cash it out anyway, you may have to pay penalties for it. Your financial advisor may suggest that the best way might be to roll your account to your new employers 401k plan because it may be more beneficial for you in the long run.

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If you still wish to cash out 401k, you may want to bear in mind that doing so is not without consequences. Basically the idea of a retirement fund is to set aside a certain amount of money every month so that it would accumulate and grow over time. Even if you stop contributing to your 401k fund, the amount may still grow because of the rate of return on your account balance every year. So if you withdraw that money before it even had a chance to grow, you may be jeopardizing your own future. There will come a time when you could no longer work to support yourself so you may have to rely solely on the retirement fund you have set up when you first started working. If you tap out some or all of that money before you retire you may have to find an alternative source of income to support yourself after retiring.

Another repercussion of an early 401k withdrawal is that you may have to pay penalty or even income tax for it. 401k taxes may actually be quite a lot. You may think that 10% is a rather small percentage but when you translate it into actual dollars the amount could be more substantial than you think. At the same time you may also be required to make estimated tax payments to avoid withholding penalties. For example, if you decide to withdraw $20,000 from your 401k account you may have to pay $2,000 in taxes for the early withdrawal you made. Just imagine what you could have done with the $2,000 that you already have in hand if you did not have to hand it over to the federal government. On top of that, you may even be required to pay more money for penalties and other costs.

Ideally, you are not supposed to touch your 401k account until you are 59 years old. However, there may be circumstances that could force you to take out an amount of money from your 401k account. Many financial experts may advice against an early 401k withdrawal unless you absolutely have to. Perhaps it would be better for you to see if a less expensive and damaging alternative to help you with your financial difficulties exists before withdrawing early from your retirement fund.

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Posted on March 8th 2018 in Financial Services