Use Online Lead Generation To Link B2b Marketing And Sales}

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Use Online Lead Generation To Link B2b Marketing And Sales

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Mac H McIntoshNow that the Internet is a fixture as a marketing channel, you probably have been handling questions about what role online marketing or the Internet should play for your company. How much of your marketing budget should be used to fund it? What are the best ways to use online marketing for sales lead generation?As a B2B marketing consultant I work with dozens of companies selling products or services to businesses. So I see what’s working in regard to business-to-business marketing online, and what companies are spending. I’ll share some of what I’ve learned with you.Start with your websiteIf you’ve got an established website, I’ll bet you’re in your third or fourth round of redesigning it by now. When it first appeared, it was probably a messy collection of technical support information and difficult to navigate. Then someone in marketing turned it into an online brochure. Then you added a few bells and whistles to make it hip and easier to use. Now is the time to rethink the site’s value to the bottom line.Link marketing to the sales processUse marketing tactics to drive prospects to your website, then give them the information they need online and encourage them to move forward in the buying process by identifying themselves. Think about individual users and what answers or solutions they are looking for on your website. Structure your messaging and linking to mimic their searching and buying processes.If your website visitors know the product name or number, let them access information about the product that way. For example, let them get a list of products with clear technical specs and recommendations about which are best for common situations. Or if someone isn’t sure what they need, show them a path where they can find all the products or services that are appropriate for their type of company.Meet the visitors’ needsInvite people to visit for as long as they want, and delve as deep as they care to. Do you have shallow, top-line information available on your site? If they need more in-depth information, do you make it easy to find?Plan to make offers that will entice prospects to identify and qualify themselves. Can you create a free guide for choosing among your products or services? Can you offer a whitepaper to show how their kind of organization is using your product or service to solve problems? You can use it as bait for having your visitors share their names, titles, company names and contact information. Capture this information in your lead management and lead nurturing system so sales people can take advantage of it.Just don’t make visitors sit through a Flash(r) animated commercial every time they visit your site. You may think it’s cool, but it just wastes their time.Email marketingSending email to people who have expressed an interest in your products or services is a very cost effective way to market them. Many of my clients are shifting a large portion of their direct mail dollars into email.Give some serious thought to what you plan to send and how frequently. Sometimes I feel more like a punching bag than a prospect or customer as I get slugged with too many inappropriate offers too often by companies who think they are doing “customer relationship management.”Newsletters – online vs. printMy clients report great success with online newsletters– both their own as well as when they advertise in an industry newsletter. Why? Because the folks receiving the newsletter have opted-in or requested the free subscription and are more likely to read it and notice your ad, article or sponsorship.Some people would prefer to receive a printed version of your newsletter instead. So if you want to be able to communicate with these people you need to print and mail some copies in addition to those you email. Don’t forget print’s advantages: it stays on someone’s desk, it is there in his or her briefcase during the train ride home, and it can be handed to a colleague, where email is deleted with a few clicks. Make sure the sales phone number is prominent so the sales department sees the benefit directly.DirectoriesMost print directory publishers are online as well, frequently offering you exposure in both mediums for the same price. Keep in mind that directories are often where buyers look when they are seeking new suppliers and have immediate needs. Some directories rank high as authority sites in search results and lead to more visitors.Publish fresh content on related websitesIndustry websites need online content to attract and keep visitors. Many refresh their content daily or weekly. This gives you plenty of opportunities for editorial contributions. Use the article publishing websites for growing links, but don’t miss the opportunity to create custom-written articles for the top websites in your industry.Email the online editor, asking him/her what they are looking for and offering to supply appropriate articles, releases or contacts for possible interviews. You might be surprised at how receptive online editors can be.Pay-Per-Click (PPC) and advertising onlineYour online ad budget should be focused on targeted audiences– on vertical industry, publication and association websites already serving the markets you wish to reach. Then, not only are you creating awareness with the right audience, your click-through rates will increase significantly.If you advertise directly with a website publisher, rather than simply running your online ads on the home page of the website, consider placing your ads only in special sections that relate to your products and services or linking them to appropriate keyword searches.How much to budget for online B2B marketingOver the last few years, I have been finding that business-to-business marketing clients have increased budgets from 20% up to about 35%, depending on the size and competitiveness of their market. Online Pay-Per-Click (PPC) ad rates such as those on Google, Yahoo, and MSN have been increasing as well, further inflating the spend for online marketing. Building links to your websites may look like a drain on the budget but it’s a must in today’s competetive online space. (Please note that this doesn’t include funding e-commerce such as online order processing– that usually comes out of sales or operations budgets.)Where is the money coming from? Occasionally it comes from larger marketing communications budgets. A proven technique for getting a larger budget is to plaster the conference room with all your competitors’ ads, emails, web pages and literature, then invite your boss in to discuss your budget. When he sees everything the competition is doing, he might just have an impulsive response and boost your budget!However, funding for online marketing usually is reallocated from other media. For example, a number of my clients have shifted half or more of their direct mail budget to email and cut out marginally producing trade shows and secondary advertising buys to free up money for Internet-related expenditures.ConclusionOnline marketing won’t replace your print advertising, direct mail, trade shows, public relations and other marketing tools. Instead, leverage online marketing to reach your prospects and plan for it in your B2B lead generation and marketing toolkit.

M. H. “Mac” McIntosh is described as one of America’s leading B2B sales and marketing consultants. Find out how he can help get more high-quality leads and turn them into sales with

lead generation

consulting.

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Posted on July 24th 2018 in Public Relations

Why It Is Necessary To Meet With A Dog Bite Lawyer In Milwaukee

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byJacob Schrinsky

It is beneficial to Meet with a Dog bite Lawyer In Milwaukee after you sustain such an injury. Your preferred attorney will provide you with advice in relation to this litigation process. In these cases, you are filing a claim against the homeowner whose pet has attacked you or a loved one. It is up to a dog bite lawyer to build a case around the severity of this injury and testimony as to whether the animal is a threat to the public.

How to Handle an Animal Attack Claim

Your first step in litigation is to contact your attorney and offer as many details as you can in this case. The attorney will need information such as the breed of the dog, the owner’s name, and medical proof of your injuries. Your attorney may photograph your injuries as a method of presenting them in court.

Public Risk

The nature of the attack is taken into consideration when distinguishing whether the animal is a public threat. It is necessary to make a determination after such an occurrence as dogs are more likely to turn on their owners and other individuals than cats, for example. A vet is acquired to evaluate the animal and determine whether or not this was an isolated incident or whether future attacks are probable.

Your Local Injury Attorneys

As the victim of an animal attack, you may consult Jacobson, Schrinsky, and Houck to determine an effective course of action for your case. These attorneys are skilled in the litigation process as it pertains to these attacks, probable risks to the public, and the need to process a claim through the homeowner’s insurance provider. By hiring these attorneys you discover your rights as a victim and are provided with your day in court.

Summary

You should Meet with a Dog bite Lawyer in Milwaukee when you are attacked by a domestic pet. If this animal lives within your neighborhood, it is probable to believe that the animal poses an imminent threat to everyone living in this area. By filing a claim in court, you have the option to seek euthanization of this animal if the judge agrees that a threat exists.

Visit us at Jsh-law.com.

Posted on April 21st 2018 in Public Relations

Types Of Nursing Careers

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By Webmaster Realestate

Nurses generally fall into seven main groups, depending on place of employment. Well trained nurses are utilized in private practice, hospitals, private residences, etc.

Hospital Nurses

This group encompasses the largest number of nurses. Staff nurses provide bedside, nursing care and carry out the medical regimen prescribed by doctors. Hospital nurses’ jobs also entail supervising other nurses and aides. Typically, hospital nurses are assigned to one area specifically it being surgery, maternity, pediatrics, emergency, ICU, or oncology, but their position may warrant a rotation amongst several or all of these areas.

Office Nurses

Office nurses care for outpatients in physicians’ offices, clinics, and emergency medical centers. Their job entails assisting with examinations, administering injections and medications, dressing wounds and incisions, assisting with minor surgeries, and maintaining records. Routine laboratory and office work can also be a part of the service.

Nurses That Work in Nursing Homes

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Nurses working in nursing homes deal with residents with a wide range of conditions. Much of the job deals with tending to administrative and supervisory tasks, but it also entails hands-on work with residents. These nurses assess the residents’ health needs, develop treatment plans, supervise other nurses and aides, and institute procedures. Working in specialty-care units is another facet of this type of nursing career, which entails working in long-term rehabilitation.

Public Health Nurses

Public health nurses work in government and private agencies, including clinics, schools, retirement communities, and other community settings. They focus on populations, working with individuals, families, and other groups regarding health issues such as preventive care, nutrition, and childcare.

Nurse Practitioners

This nurse option stipulates the most advanced career of nurses. Nurse practitioners have the ability to write prescriptions and independently diagnose and treat patients.

Registered Nurses

Registered nurses facilitate health, prevent disease, and help patients cope with illness. They are advocates and educators for patients, families, and communities. In reference to direct care, they observe, assess, and record symptoms, reactions, and progress in patients; assist physicians during surgeries, treatments, and examinations; administer medications; and assist in convalescence and rehabilitation. The career may also warrant constructing and managing care plans, instructing patients and their families about proper care, and help individuals and groups take steps to improve or maintain their health.

Home Health Nurses

Home health nurses survey their patients’ home environments and instruct patients and their families. Home health nurses care for a broad range of patients. They care for those recovering from accidents, cancer, and childbirth. They must be able to work independently and may supervise home health aides.

Occupational Health Nurses

Occupational health nurses provide nursing care at worksites to employees, customers, and others with ailments. They provide emergency care, prepare accident reports, and arrange for further care. They offer health counseling, conduct health exams, and assess work environments to identify potential or actual health problems.

Head Nurses

Becoming a head nurse involves directing nursing activities and are found mainly in hospitals. They plan work schedules and assign duties to nurses and aides, provide or arrange for training, and visit patients to observe nurses and to ensure that the patients receive proper care. They supervise the maintenance of records, equipment, and supplies.

People interested in the profession or in continuing their nursing education may visit the westernschools web site or ANCC site.

About the Author: This article is provided courtesy Western Schools,

westernschools.com

. Western Schools is a nursing studies resource center for those looking for continuing education. The site provides numerous CEU ANCC Nursing Courses written

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Posted on April 19th 2018 in Public Relations

The Role Of Public Relations In The Work Place

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Public relations play an important role in assisting work place by forming good relationship with their customers. PR means establishing and maintaining the association between an organization and its potential costumer. PR involves assessing Work place and organizing the public thoughts and maintains common relation, understanding between public and an organization.

One of the important roles play by the public relation professional is to develop the channel of communication and organize Work place with correct information.PR is a professional in helping politicians who attract to the vote, raise money, and creates public image and birthright, businesses who communicates the information about their products and services to their potential customers and corporation’s who reach local government and legislators. Moreover, it also helps the non-profit organization that includes school; hospitals, social service agencies etc. to enhance the support of their programs such as fund raising activities, awareness activities, and to enhance support of their services. Undertaking into the business industry would mean that you have to face a lot of sturdy competition in market place. You will be left after if you do not think of ways on how to stand out amongst your participants. You need to be able to create your own appeal that would give you a large followings. Different techniques are used in today’s time to maintain PR such as polling, opinion, and focus groups to assess public belief. Variety of high tech techniques are combined for distributing information on behalf of their clients that includes the satellite, feeds, internet, database-driven phone banks and broadcast faxes.

The public relations team will also be very substantial in the growth and expansion of a company. Since they are the one who are closest to the public, they are capable of leveraging all the concerns and suggestions of the people. This gives the company more ideas for development. Such is done through regular environmental scanning, demographic research and surveys. In summary, the PR team does not only make the business visible and credible, they also play a big role in the company’s future.

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such challenge is addressed by public relations. Aside from maintaining an image that would be very appealing to the general public, public relations deal with visibility. The use of various strategies and platforms that would make a certain business or company visible in the eyes of many is the main task of the PR team. We all know that when a certain product or service is highly publicized, a lot of people would be very interested to avail of such stuff. With public relations, that is totally assured.

Article Source: sooperarticles.com/business-articles/small-business-articles/role-public-relations-work-place-833534.html

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This article is posted by Chandan behalf of value360india. It is a Public Relations Companies for more information you can visit PR Agency and Public Relations Firms.Author: Aman Kumar

Posted on April 16th 2018 in Public Relations

China’s Four Companies Included In The World Bank Blacklist

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By Himfr Paul

March 3, 2010, the Vietnamese government announced that China State Construction Engineering Corporation (the “China State Construction Company”) in Ho Chi Minh City, a project was suspended. The project is aided by the World Bank, the contract amount 85 million U.S. dollars (about 580 million yuan), the implementation period of 3 years, is nearing completion.

Outsourcing operations in Vietnam over 20 years in the construction company, a good local reputation. But then one thing in the Philippines, has affected the company in the construction business in Vietnam.

For the four Chinese companies, the World Bank’s specific rulings are as follows: China Road and Bridge Group is prohibited from bidding in 8 years (if performed well, after lifting the ban will be in 5 years or reduce the sanctions); China State Construction Engineering Corporation and Wuyi Company 6 years were barred from bidding (if good, will be lifted after 4 years or reduce the sanctions); China Geo-Engineering Corporation five years are prohibited from tendering (if performed well, 3 years or reduce the sanctions will be lifted).

“We have a rigorous evaluation determined mechanism, by increasing the transparency of financial management, strengthen tax and customs administration and other methods and means, and actively combat corruption effectively and to help local government to improve services and economic regulatory mechanisms.” World Bank China Office Ye Ying, director of procurement in the acceptance of “Financial State Weekly” interview, said.

During the investigation, the World Bank will normally flow through the two-step sanctions to curb corruption management.

Ye Ying said, “At present, four of the assessment officer with the World Bank Group, IBRD and IDA separately for the International Finance Corporation, the Multilateral Investment Guarantee Agency, provided by the World Bank partial risk guarantee of the investment projects in four categories case of audit. For the three types of sanctions after the case has established the Sanctions Committee with expertise in internal and external experts responsible for hearing, in order to effectively guarantee the impartiality of the Bank’s decision and objectivity. ”

In 1996, the World Bank President James? Wolfensohn to combat the “cancer of corruption” as the World Bank’s top priority. Year, the General Assembly passed a resolution to require States to prohibit in international commercial transactions to pay bribes to public officials, and do not allow such payments for tax cuts.

Since 1999, the World Bank announced that it will not give any to the corruption of international companies qualified to bid, and to prohibit their participation in all Bank-financed by the project. From 2001 to the end of February 2010, worldwide there are more than 367 companies and individuals subject to sanctions, the World Bank’s public and was included in the blacklist of the World Bank’s business.

Relevant to the latest World Bank blacklist, “Finance and Economics National Weekly” reporter provided a long blacklist.

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World Bank sanctions period is 2 to 8 years, have 15 years, as long as full term, you will be automatically deleted the names of companies. The most severe punishment is banned for life.

Chinese Academy of Social Sciences researcher Li Min public accept the “Financial State Week” interview, said, “World Bank-funded projects on its own a review process, the main tender for the project, the construction process exists to monitor corruption and fraud. The audit is based on the world Bank project procedures guide, the guide has two articles on corruption and fraud, respectively. Firms, once was blacklisted for a certain period of time will be prohibited to participate in any Bank-financed projects. to be included in the list of enterprises can raise objections or supplements, and if included in the list of companies with good performance, it may shorten the duration of the sanctions. ”

Leaves England on the “financial national magazine,” said the March 16, 1999, two Canadian companies were punished for permanent loss of participation in World Bank projects eligible for financing. This is the world’s first was the World Bank imposed the most severe penalties in the enterprise.

According to Ye Ying said the British company, without exception, all 35 scores were nullified by the “most severe punishment.” April 8, 1999, the World Bank found that the British construction company, Armani, including four London, permanent loss of eligibility of participation in World Bank financed projects.

World Bank’s blacklist, the companies from both developed and developing countries a lot. This seems Western countries have frequently accused the companies of developing countries against the standard and levels of corruption, said it was a big difference.

“National Financial Weekly” reporter found that companies in the latest World Bank blacklist, a total of 25 countries of 148 construction companies top the popular list. Of these, 72 were classified as the most severe sanctions. Sanctioned the company the largest three countries: United Kingdom (35), Bangladesh (27), Indonesia (14).

In the blacklist, the permanent loss of businesses involved in World Bank financed project eligibility, the top three countries: United Kingdom (35), Sweden (11), United States (8). Moreover, Germany, Korea, Singapore, Uzbekistan, Saudi Arabia and Ireland were a business.

Ye Ying said that Senegal’s two construction companies being punished was the lightest, are only banned for two years.

Blacklisted Chinese enterprises at present only the above four.

Black list effect “on business, once included in the blacklist of the World Bank, it is like being in the world market-wide arrest warrant.” Shanghai Pacific International Institute for Strategic Studies senior analyst Zhu Xiaolin told “Financial State Week” interview, said that despite the World Bank financed projects in the global market share is small, but the World Bank’s approach on a global scale with a demonstration effect, in the Asian Development Bank, the Inter-American Development Bank and other major financial system with a warning. Although we can not say “a black 100 black,” but companies will face in the global credit crisis and market crisis.

Lee Chung Min, said the World Bank enterprise blacklist direct impact on the business or large, in addition to these enterprises in the penalty period can not participate in the construction of any other than the World Bank-funded projects, but also enable them to Southeast Asia, Africa, Latin America’s development severely affected.

In addition, Lee Chung Min said, it is difficult to avoid in the future there will be more and more institutions (such as the Asian Development Bank, etc.) to take and learn from similar measures, and if so, the loss will be even greater.

Ye Ying said that in recent years, the Philippines, the construction market more serious corruption, the World Bank was very unhappy, so the World Bank spent a lot of time and energy to deal with the matter.

“In the Philippines, the project found there after the 5-year contract violation, we have done a lot of investigation and evidence collection. According to the World Bank states: If any company is accused of funded projects in fraud, corruption, coercion, collusion, obstruction law enforcement misconduct, the immediate implementation of rigorous investigation and handling. “Ye Ying said,” these awards is to promote better governance and curb corruption, effectively making the World Bank aid projects to achieve sustainable development worldwide . ”

The World Bank’s decision to build its overseas business in the general manager, said Chen was “great respect for the World Bank’s decision.” He said, “For our enterprises, do have certain responsibilities. As the project in the Philippines against the standard phenomena of many, we are also involved in the violation of standard, operating in the Philippine market, the existence of improper operation of the process of behavior.”

“The World Bank’s standard is unified, international. The standard of the Philippine Government is regionalization, the World Bank can not use the standards of the Philippines this event.” Chen was told, “Financial State Week,” “In fact, this things on our business in the Philippines has created a significant impact. because the World Bank’s blacklist came out, it is well known, we have the mouth Nanbian. ”

However, with the face sanctions, China Wuyi Company Limited’s view is different. The company said in a public statement: “Prior to the World Bank Independent Investigation Board to be positive with the process and procedures in strict accordance with the World Bank participate in the respondent and the respondent, but the question is not related to the company’s effective response to the World Bank . Although the World Bank’s sanctions are the World Bank internal procedures, but should not violate basic legal principles, can not avoid its legal consequences. In view of the sanctions directly affect the company’s reputation and future business development, said China Wuyi reserves the right to appeal. ”

For China Wuyi statement, Zhu Xiaolin that “meaningless” and said, “this view there is no market in the international community. With international standards will have to accept the internationally accepted rules of the game. If not, follow-up are problems.”

“Going out” To be more accepting of Commerce Research Institute Huo Jianguo, “Financial State Week” interview, said, “More and more Chinese enterprises to go abroad, join the wave of international competition. But , due to international capabilities, ability to grasp the international rules and the internal project team configurations relatively poor, so we need to strive to improve business communication and management capabilities. ”

Despite being included in the blacklist of the World Bank are not many Chinese enterprises, but experts say we should take warning. “Because this four illegal Chinese enterprises, making not included in the list of Chinese companies will be adversely affected. Over time, the outside will cause Chinese enterprises to the level of business ethics, poor image, once formed this impression, it will severely restrict China business overseas. “Lee Chung Min said.

Chinese Academy of Social Sciences in the world economic and political cross-border investment, research director Zhang Jinjie are told, “Financial National Weekly” reporter, “Chinese enterprises need to do bigger and stronger, needs to learn countless things. Each should be the result of a failure of their own wealth. to companies from other countries to adapt to international markets seeking the ‘competition’. ”

For Zhang Jinjie view, foreign trade liberalization of China Economic Research Institute of the University of He Weiwen, agrees. He said the overseas contracted projects of Chinese enterprises has two urgent need to improve: First, the market level is not high enough; second is room for improvement in financial sectors.

He Weiwen, Shui, the Chinese enterprises to undertake projects abroad, are third-party financing, but with large foreign exchange reserves of China, fully capable of financing themselves Zhexie projects. Chinese enterprises should consider opening up the domestic financing channels, qualified enterprises can create their own financing platform, the premature enterprises to the government’s support of U.S. dollar bills by means of financing in the domestic market.

Chen said it “will learn a lesson.” He said that has been in the Philippines Construction Company in the market is not profitable, and the emergence of black incident adds to its further development in the Philippines, the negative impact. “We may be planning to withdraw from the Philippines, the shift is more suitable for our long-term stable development of the market and the state.”

About the Author: I am a professional editor from China Suppliers, and my work is to promote a free online trade platform. http://www.frbiz.com/ contain a great deal of information about lifting magnets,hydraulic cylinder tube,hanging bird cages, welcome to visit!

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Posted on March 14th 2018 in Public Relations

Internet, The Future And You ! Dinosaur Or Survivor ?

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By Chuck Magee

Google announced some months back it was completely eliminating its radio and newspaper advertising. That is the biggest vote for online advertising I’ve seen yet. Google was advertising on over 800 newspapers and 1600 AM and FM radio stations. They are for the moment keeping their TV ad services. I think the fact that it is the closest experience to web surfing for most people. Even television is getting to be more interactive, with DVR and Internet-enhanced programming giving more control to the viewers. Regardless of the reasons, the company whose name has become verb has decided that the old media just isn’t profitable enough to earn a spot in their media toolbox any more.

As the world shrinks more and more, expect to see more companies focus on getting their advertising on the Internet. The business with the fastest and most accurate advertising will be in control of the customers, because customers are learning to use faster, smarter interactive media now.

Internet marketing is not a specialty field any more, nor is it only for online

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advertising agencies and big companies. Local online marketing is alive and VERY well, and it’s getting bigger and stronger with every new computer sold.

Are you still putting your money into the endgame of print advertising? How long will you ride it out before you acknowledge the paradigm shift and point your business toward the future? Don’t take my word for it — go Google it yourself.

Since the dawn of the internet, everyone has speculated that the face of the real estate industry would be greatly changed. That is no more evident than in the amount of business that we see generated by the internet vs. the various forms of print advertising. If you look at the fact that in 2009 84% Real Estate sales started with online searches its easy to see why. Websites are interactive but also allow searchers to link to Brokers sites for more information and pictures allowing them to weed out properties that don’t match their criteria.

The days of every client calling for a property showing have long past. I for one think this is not all good. I feel sales are lost from not being able to build trust with your client. Today, buyers have seen aerial photos of land, virtual tours of houses and have clear expectations of a property. I think we are going to see even more changes as Facebook gets bigger and stronger.

If you want to be successful in the future whether in Real Estate or any other public business you must get with the social media movement.

Internet advertising in keyword search and social media over the next five years is going to take total control of many industries, I feel that will be even more evident in Real Estate where trust is crucial and must be earned if you want to make a sale that is usually tens of thousands of dollars. Lets face it people talk to each other and that’s where Facebook and business social sites come in, engage or parish.

About the Author: Chuck Magee has been in the land development and sales business for almost two decades. In 2000 Chuck and his wife Lindey developed a website called Mississippi-Landsource.com. The website was launched for uniting the real estate market in Land For Sale In Mississippi. In 2009 more sites were launched as sister sites for other states like Land For Sale In Louisiana and Land For Sale In Alabama.

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Posted on February 26th 2018 in Public Relations